Over the last 9 years, we’ve had the pleasure of growing alongside Fujifilm Instax — building a long-term creative partnership that has evolved from simple pack-shots into full-scale global campaign support. What started back in 2017 as straightforward promotional product photography for new launches has grown into a complete creative production service, covering everything from lifestyle product photography and socialfirst
content to campaign imagery used worldwide.
As the relationship has evolved, so has the creative process behind every shoot. Today, we manage projects from concept to completion — handling concept creation, creative planning, prop sourcing, location scouting, model casting, set build, creative styling, art direction, photography, post-production and retouching all under one roof. It’s a seamless, collaborative workflow that allows us to stay agile, creative and consistently on-brand.
At our Midlands based studio, we’ve gradually built what can only be described as an Aladdin’s Cave of props, styling pieces and shoot accessories. It means we can react quickly during shoots, experiment with ideas on the fly and create fresh, engaging product photography that feels authentic, playful and visually distinctive.
One of the biggest strengths of working together for nearly a decade is the level of brand understanding that naturally develops over time. Beyond simply creating beautiful imagery, we’ve developed an in-depth understanding of the Instax vision, audience and global brand identity. That familiarity allows us to produce content that not only looks great, but genuinely connects with the target demographic while staying aligned with wider campaign goals.
Over the years we have refined numerous photography techniques using technical setups, including lighting and focusing methods, in order to replicate the intricate detail, despite the diversity of product shapes and textures of each product. Keeping the final imagery consistent is something that’s incredibly important for Instax – this attention to detail maintains a strong and recognisable brand image.
Our latest projects are a perfect example of how the partnership continues to evolve. We’re now helping to build the Instax worldwide asset bank — a growing library of lifestyle product photography and campaign imagery that can be used globally across social media, digital marketing and promotional channels. These are the kinds of projects we love most, because they constantly push us creatively.
After photographing similar products for almost a decade, the challenge is always finding new angles, new locations and fresh creative ideas that keep the content feeling current and exciting. Whether it’s experimenting with new styling trends, sourcing unique locations or developing fresh concepts for social campaigns, we’re always looking for ways to keep the product photography innovative, trend-aware and full of personality.
For us, that’s the real value of a long-term creative partnership — not just consistency, but the ability to keep evolving together.