Working alongside instax – we’ve recently supported the launch of the new instax Mini 41, and what a camera to photograph! With its retro classic style paired with modern design, the Mini 41 was begging to be shown off in all its textured, design-led glory—making it a dream subject for product photography.
Right from the start, we focused on what makes this camera special: the subtle textures, unique rounded form, and retro classic design details, such as the oversize lens barrel. Using rich, warm tonesand deep shadows, we sculpted the light to bring out its personality and give every frame some serious depth.
Most of this shoot happened in our studio, where we built custom sets to get the styling, props, lighting and composition just right. This level of control is what makes commercial product photography shine, letting us highlight every curve, every edge, and every tiny design detail. Carefully placed highlights and shadows helped the camera pop while keeping that premium, high-end feel.
Alongside the studio work, we also shot on location, sourcing and co-ordinating with models to bring a more lifestyle-driven dimension to the project. These shots catch the Mini 41 in action, showing it where it belongs—snapped, carried, and enjoyed in real-life moments that highlight its personality and make it instantly relatable to its style-conscious users.
